South Street Partners
Turning an outdated approach aimed at existing users into a full-funnel lead generation engine for luxury communities across the Southeast.
- Client
- South Street Partners
- Industry
- Private equity real estate
- Role
- Completed in an agency setting
- Google Ads
About the client
South Street Partners is a private equity real estate firm with a portfolio of luxury properties and communities throughout the Southeast. They acquire, develop and manage high-end residential real estate in some of the region's most desirable markets.
The goal of our partnership: connect these homes with prospective buyers looking for an elevated lifestyle and a premium living experience.
Audits & strategy
Each account began with a comprehensive audit of its existing strategy, campaign structure and overall performance. I started with a high-level review, then dug into key metrics and historical data to find gaps, inefficiencies and opportunities.
That included keyword research, search term analysis, location and audience bid adjustments, and a full strategy review. Every finding was documented, creating a clear roadmap for the restructuring and optimization that followed.
Monthly check-ins
The result
What began as an outdated approach to reaching existing users became a fully functioning lead generation engine. The Google Ads accounts now cover every stage of the funnel, generating more leads while reducing overall marketing costs year over year.
The Partners were so pleased with the additional leads that they trusted us with another Google Ads account for a new property.
Want results like these?
See new ads built for your business before you commit to anything. Your free ad game plan includes custom ad concepts, a competitor teardown and keyword opportunities.
Get your free ad game plan