They're businesses too
Ad platforms make money when you spend more. Their automation is designed to grow spend, which isn't always the same as growing your profit.
Why me
Personal strategy. Not an agency template.
I've spent my career inside marketing agencies. I know how they work, and why so many businesses end up paying more for less. Here's what you get instead.
Agency vs. me
Agency experience, without the agency.
Agencies have their place, but their model is built for scale: big retainers, layers of staff, and one playbook stretched across dozens of clients.
| Compare | Typical agency | Working with me |
|---|---|---|
| Cost | Retainers that often run thousands of dollars a month |
Plans from $500 a month |
| Who does the work | Senior people win the deal, then junior staff run the account |
You work with me directly, from the first audit onward |
| Strategy | The same templates and playbooks reused for every client |
A plan built around your business, budget and goals |
| Attention | Your account is one of many on a busy team's plate |
Hands-on optimization every week |
| Commitment | Long contracts that are hard to leave |
Just a 3-month start, then month to month |
| Transparency | Polished reports that gloss over the details |
Plain-language reports, and you always own your accounts |
Inside knowledge
I've worked inside agencies.
All of my experience comes from agency work, managing paid media for national consumer brands, multi-location dealer groups and luxury real estate developers.
I've seen what agencies do well. I've also seen where templated processes and stretched account teams leave money on the table: campaigns copied from the last client, budgets that never get questioned, and reports nobody has time to explain.
Now I bring that experience directly to you, without the overhead.
Why not just use AI?
The platforms' AI works for the platforms.
Google and Meta push more automation every year: auto-applied recommendations, broad match, Performance Max, Advantage+. These tools can be powerful, but it's worth remembering who built them.
Recommendations that raise spend
Suggestions to raise budgets, switch to broad match or loosen targeting are common. When they're auto-applied, costs can quietly creep up.
Less visibility
Automated campaign types often show less about where your money actually goes, which makes wasted spend harder to spot and fix.
What I do instead.
Automation is a tool, not a strategy. I keep a human in control of every decision that affects your budget.
- Review every platform recommendation before anything is applied
- Keep search terms and negative keywords under tight control
- Use automated campaign types only where the data shows they work for you
- Measure success by your leads and revenue, not platform metrics
The proof
View case studies
Personal strategy, real results.
Luxury real estate
+46%
digital leads year over year, on the same budget
B2B & B2C distribution
+24%
conversions across 110+ campaigns
Automotive dealer groups
1.5x
average ROI across accounts
"I cannot begin to recommend Dennis enough. He is methodical in his strategic planning, is not afraid to ask questions, and will improve upon any processes you currently have in place."
FAQ
Fair questions.
Isn't one person riskier than an agency?
At an agency, your account is one of many, and staff turnover means it can change hands without much notice. With me, the person who builds your strategy is the same person running it every week.
Can one person really handle my account?
Yes. I've managed more than 200 accounts and over $10M in ad spend, from multi-location dealer groups to national consumer brands.
Do you use automated campaigns like Performance Max?
When they fit. Automation can perform well with the right guardrails. I just don't hand over the keys and walk away.
How do I get started?
Request your free ad game plan. You'll get an ad snapshot with custom ad concepts, then we'll walk through a competitor teardown and keyword opportunities on a quick call. No cost, no commitment.
See what a personal plan looks like.
See new ads built for your business before you commit to anything. Your free ad game plan includes custom ad concepts, a competitor teardown and keyword opportunities.
Get your free ad game plan