A full account audit
Every engagement starts with a deep review of your current campaigns, tracking and opportunities.
Services
Paid media, done right.
Strategy, setup and hands-on management for Google, Meta, YouTube and Microsoft Ads, built around your goals and your budget.
Google Ads
Show up at the exact moment people search for what you sell, and turn that intent into leads and revenue.
- Full-funnel campaign management across Search, Shopping, Performance Max and Display
- Revenue-focused strategy built around your margins and goals
- Keyword research, search term analysis and negative keyword management
- Audience targeting and remarketing
- Conversion tracking setup and landing page recommendations
- Transparent reporting with clear next steps
Meta Ads
Reach the right people on Facebook and Instagram, test what resonates, and bring interested visitors back to convert.
- Full-funnel campaign management across Facebook and Instagram
- Targeting by demographics, interests, behaviors and intent
- Remarketing to website visitors and past customers
- Creative testing across images, video and ad copy
- Meta Pixel and conversion tracking
- Performance reporting with actionable insights
YouTube Ads
Video campaigns that put your brand in front of high-value audiences and drive them to take action.
- Video campaign management across all YouTube ad formats
- Audience targeting built around your ideal customer
- Remarketing to re-engage past visitors and drive conversions
- Full-funnel strategy from awareness to action
- Reporting on views, engagement and conversions
Microsoft Ads
Reach searchers on Bing and across Microsoft's network, an audience that Google campaigns alone can miss.
- Search and Shopping campaigns across Bing, Yahoo and Microsoft's partner sites
- Proven Google Ads strategies imported and adapted for Microsoft's audience
- Match-type and keyword structure built for efficient spend
- Audience targeting, including LinkedIn profile targeting for B2B
- Conversion tracking with Microsoft's UET tag
- Reporting alongside your other platforms
Every plan
What's always included.
Hands-on optimization
Targeting, budgets and bids are adjusted continuously based on real performance data.
Clear reporting
Regular reports that show what changed, what it did and what's next, in plain language.
Direct communication
You work with me directly, with scheduled strategy calls and updates.
You own your accounts
Your ad accounts, data and assets stay yours, with full visibility at all times.
No long-term contracts
Just a 3-month start, then month to month. Cancel anytime after that with 30 days' notice.
Pricing
Simple plans. No long-term contracts.
Just a 3-month start, then month to month. Upgrade, downgrade or cancel anytime after that. Ad spend is paid directly to the ad platforms and is separate from these fees.
Starter
$500/month
For first-time advertisers and small businesses.
- Account audit & recommendations
- Campaign build or restructure
- Ongoing optimization of targeting, budgets & bids
- Bi-weekly + monthly reports
- 1 strategy call per month
Growth
$1,000/month
For businesses ready to scale their paid ads.
- Everything in Starter
- Advanced audience & keyword strategy
- Ad copy & creative recommendations
- Weekly optimizations & reports
- 2 strategy calls per month
Scale
$1,500+/month
For maximum efficiency and growth across platforms.
- Everything in Growth
- Dedicated cross-platform strategy & execution
- Funnel analysis & attribution insights
- Creative development support
- Quarterly growth roadmap & forecasting
- Ad platform account setup
- Google Analytics 4 setup & linking
- Google Tag Manager setup & linking
- Conversion tracking
- Pixel implementation
Secure checkout through Stripe. Not sure which plan fits? Get a free ad game plan first
FAQ
Common questions.
Which plan is right for my business?
It depends on your current advertising, your goals and how much support you want. Starter suits first-time advertisers, Growth is built for scaling, and Scale covers multiple platforms in depth. We can figure out the best fit together on your free ad game plan call.
Am I locked into a long-term contract?
No. Each plan has a 3-month minimum so campaigns have time to learn, optimize and produce meaningful results. After that, plans continue month to month, and you can cancel with 30 days' written notice.
Is ad spend included in the price?
No. Plan fees cover management only. Your ad spend is paid directly to Google, Meta, YouTube or Microsoft, and you stay in control of your budget.
How much should I spend on ads each month?
The right budget depends on your business, goals and market. I'll give you a recommendation on your free ad game plan call, based on real search volume and click costs in your market.
Who owns the ad accounts?
You do. You keep ownership and control of your ad accounts, data and creative assets.
How do you measure performance?
With conversion tracking, clear KPIs and regular reporting. The focus is on lead quality, efficiency and business results, not vanity metrics like clicks and impressions.
Can you guarantee results?
No honest marketer can. Performance depends on factors like competition, your website and your offer. What I can promise is a clear strategy, constant optimization and full transparency about what's working.
Not sure where to start?
See new ads built for your business before you commit to anything. Your free ad game plan includes custom ad concepts, a competitor teardown and keyword opportunities.
Get your free ad game plan